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Our Objective

Provide the consumer with ease of involvement in solidarity and transparent purchasing process, enabling it to understand and evaluate the effects of their choices while allowing it to adjust its level of involvement depending on its sensitivity and convictions.

Create a dynamic of solidarity purchasing that will, one transaction at a time, help to improve the socio-economic and environmental impact of the choices we make.

We believe that by improving the producers and their family's incomes substantially, this will lead to several indirect effects.

  • Parents will be able to afford providing for their children's better education and healthcare.
  • The rural exodus will slow down (a return to the land is even worth considering); the migration flows towards the Northern countries will decrease in number.
  • Producers will be more disposed to modify their farming methods in order to make them durable, which will have an effect on deforestation and ultimately on climate changes.